Develop Your Marketing Strategy to Find Employment.
June 18, 2012
Jennifer Aniston, Donald Trump, Rihanna and Superman all have at least one thing in common: most people know who they are.
At the very least, people are somewhat familiar with their faces or names. But what is really so different between “us and them?”
For starters, if you ask anyone who any of those people are, chances are, they could tell you. But if you ask anyone who David Awalt is, or who [insert your name here] is, there is a more-than-strong chance no one will know. So what’s my point?
Marketing. Yes, that’s right — marketing makes the difference!
Each of these people has been mass-marketed to the public. A lot can be learned from this strategy that relates to your own job search. You should have a plan to market yourself. Here is a simple three-step process:
Who needs to know about you? Where are they? What should they know about you?
What are your qualifications or experience?
What kind of companies may be interested in or benefit from your qualifications or experience?
Determine what resources are available to help you locate open positions within companies that may be interested in your qualifications and experience, such as:
Company web sites or the state unemployment agency’s web site.
Other job web sites like monster or career builder or craigslist.
The newspaper, temporary staffing agencies, placement services and your local Goodwill.
Networking. If you have any questions about networking, try this article, or feel free to send me a message.
Determine the best way to contact potential employers about open positions.
You should have a solid resume and a cover letter to post on a web site or send directly to a manager.
After working through each step above, you should have a good idea of how to successfully market yourself to potential employers.
Your goal is to be remembered and to stand out from the masses. Your marketing plan is your sales pitch and tells employers why you and you alone are the best man or woman for the job!
David Awalt
Lab Specialist, Goodwill Industries of North Louisiana, Inc.
dawalt@goodwillnla.org
